Agenda
Entrepreneurial Marketing Workshop
11^th–12 ^th and 18 ^th–19 ^th February 2022   ณ SUT Innovation Playground (F1)

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Date                          Activity

11th  February 2022

08.30 – 09.00 am.            Register

09.00 – 09.30 am.            Challenge: New Agri Product ?

09.30 – 10.30 am.            Intro to Marketing for new products and new markets

10.30 – 10.40 am.            Coffee Break

10.40 am. – 12.00 pm.     Group Workshop

12.00 – 01.00 pm.            Lunch Break

01.00 – 03.00 pm.            Customer Segment & Customer Discover

                                           - Understanding Customer and Insight

                                           - Developing Persona (User Profile)

03.00 – 04.00 pm.            Customer Validation

                                           - Group Workshop on Defining Customer

12th  February 2022

08.30 – 09.00 am.            Register

09.00 – 10.00 am.            Defining Customer Persona, Need, Pain, Gain

10.00 – 10.10 am.            Coffee Break

10.10 am. - 12.00 pm.      Group Workshop on Defining Customer

12.00 - 01.00 pm.             Lunch Break

01.00 - 02.00 pm.             Market Size Estimation

02.00 – 04.00 pm.            Group Workshop

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

18th  February 2022

08.30 – 09.00 am.            Register

09.00 – 10.00 am.            Value proposition

10.00 – 10.10 am.            Coffee Break

10.00 am. – 12.00 pm.     Group Workshop

12.00 – 01.00 pm.            Lunch Break

01.00 – 02.00 pm.            Branding

02.00 – 04.00 pm.            Group Workshop

19th  February 2022

08.30 – 09.00 am.            Register

09.00 – 10.30 am.            Go to Market Strategies

10.30 – 10.40 am.            Coffee Break

10.40 am. - 12.00 pm.      Go to Market Strategies (Continue)

12.00 - 01.00 pm.             Lunch Break

01.00 - 03.00 pm.             Workshop: Go to Market Strategies

03.00 – 04.00 pm.            Project Presentation

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 *Remark: Schedule is subject to change as appropriate.